HAIRDREAMS AT BERLIN FASHION WEEK - January 2014
The Lavera Show floor, which showcased environmentally-responsible couture, gives „fashion for hair“ using Hairdreams Hair a strong focus this year. Long-time Hairdreams-Partner Dennis Machts was invited to present his own hair show, featuring styles and hair trends for 2014 using Hairdreams-Hair. He presented his avant-garde hair creations, that his team developed with the help of easy-to-use „Hairdreams-Quikkies“. Examples of their creations included: artistic teased hair towers, resembling cotton candy. Some of the creations were even enhanced with lighting integrated into the hairstyles. Berlin hair expert Dennis Machts explains: „I wanted to show art made out of hair, and Hairdreams with its hair creations definitely belongs to the avant-garde class of hair couture.”
Berlin Hairdreams-Partner and Top-hair stylist André Märtens does not only have his own salon in Berlin Charlottenburg, but for many years he has been a member of Atelier Artistique L´Oreal Professionnel. Since its inception, he has also been the „Head of Hair“ and creator, responsible for most of the shows during Mercedes-Benz Fashion Week Berlin. Hairdreams interviewed André Märtens about his work behind the scenes as well as the trends he sees for hair in 2014:
„Preparing for Fashion Week is extremely demanding. Working closely with the designers, we have to clarify which ideas the designers have in mind in order to decide on the direction for each look. Adding Hairdreams hair to the models‘ own hair has to look natural and effortless.“ To achieve his high expectations, André Märtens has counted on Hairdreams-Hair for many years.
The top hairstyle trends for 2014 include: Mid-length bobs but also very long, well-maintained shiny hair. „For those who prefer texture, they can style their hair curly or windblown and slightly disheveled - as 'a glamorous, messy look´. In addition, there is a clear trend towards changing one‘s look for shorter periods of time. This can be done easily with wigs or Hairdreams Hair – in my case, I prefer Hairdreams. For 2014, hair color trends feature blonde, brunette and red.“
Hairdreams was also exclusively on hand to beautify TV personality Alexandra Polzin. For many years now, the anchor woman has relied on Hairdreams to achieve her red carpet glam looks. And she continues to do so, as seen during her appearance at the show for fashion label „Sava Nald“ that took place at the posh Hotel Adlon, as well as at numerous other Celebrity-Events where various stylings were required.