Hairdreams Is Leading Its Customers To The Future
Hairdreams Is Leading Its Customers To The Future

Hairdreams Is Leading Its Customers To The Future 

GRAZ - Hairdreams, the leading international genuine hair specialist, recently held a spectacular trade symposium appropriately themed: "Hairdreams - The Future,“ for its top partners from around the world in Graz.  The event featured celebrity trend researcher and futurologist Sven Gábor Jánszky and was comprised of lectures, discussions and live demonstrations to help prepare and educate participants on effectively managing their businesses for upcoming future trends.

As the world continues to rapidly change and advance, it becomes more challenging for stylists to react and prepare for new trends and the increasing demands of new customer groups. Hairdreams brought its partners together for this special event to better equip them for the future’s challenges and opportunities.

Germany’s most innovative trend researcher, Sven Gábor Jánszky, served as guest speaker at the forum. He provided fascinating insights in the way consumers will live in the next few years and conveyed to the audience some important findings about future consumer demands and new ways of addressing them.

Other presentations covered numerous practical, real life examples including how much more successful salons can be if they incorporated more social media activities. In addition, Hairdreams emphasized its mission to constantly stay on the forefront of innovation ahead of its competition when it comes to product and service offerings for salons. The event was also an opportunity for Hairdreams to present brand new innovative products targeted to the growing group of consumers with hair loss and thinning hair problems giving them more options to achieve natural-looking volume resulting in the hairstyle of their dreams.

The symposium greatly impressed more than 200 stylists who traveled from all over Europe, Asia and the USA. Even the founder and former owner of Hairdreams, Gerhard Ott flew in from Singapore were he currently resides to be part of this event. He was extremely happy with the development of the company. "I am proud to witness how far Hairdreams has come thanks to an amazing, dedicated team and the uncompromising pursuit for advanced, innovative products. For the past 20 years, Hairdreams has successfully established itself as the indisputable #1 choice for discerning salons and their clients worldwide. The event was another important milestone that will help the brand and its partners continue this journey to success into the future.“

Hairdreams is the leading international luxury brand in professional hair lengthening and thickening systems headquartered in Graz, Austria. Hairdreams is known for innovative, often patented technologies of its luxuriously refined, hand-selected 100% real human hair that can be integrated gently and invisibly into one’s own hair as desired, adding more length, more volume or special hair color accents. Hairdreams has also recently made advances in the hair growth category. The Hairdreams system opens a whole new world of innovative hairstyle creations. For more information, please visit the website at

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