It’s Maritime Next Summer: AHOY!
It’s Maritime Next Summer: AHOY!

It’s Maritime Next Summer: AHOY! 

Hairdreams and Lena Hoschek Show Fashionistas at Berlin Fashion Week

What to Wear For Fashion and Hair in 2017 

Graz: Austrian Fashion designer Lena Hoschek does it again and takes Hairdreams "on board" for the perfect presentation of her latest 2017 Spring/Summer Collection at Berlin Fashion Week. Together, they styled the models from head to toe and brought the maritime theme of her new "AHOY!" collection to life.

The star designer outperforms herself again with this new collection. With a wink of an eye, she reveals how one can wear and sport maritime flair in the midst of the city.

Lena Hoschek’s love for detail was a focal point. Jerseys and denims met eyelet and cords and delicate lace met robust cotton - these were just a few details. And of course, Maritime motto prints were featured, with nautical elements, such as anchors and images of nature, such as lobsters, coral and fish. Color themes included various shades of blue, bright white, red and navy stripes, but also soft pastel tones, reminiscent of umbrellas and beach chairs from vintage holidays.

Lena Hoschek partnered once again with Hairdreams – the international leader in genuine hair, to help create her ideal fashion scene. Hairdreams Quikkies, known to gently and easily be integrated into one’s own hair, were used for some models resulting instantly in natural, flowing and shiny styles. This was perfect since some of the models’ own natural hair would have come in too thin and fallen ′short’ of expectations. 

With Hairdreams, all models could conquer the runway with their summery and seductive "Sailor Girl Look". Hairdreams hair was styled with L’Oréal Professionnel and was used to create soft waves and breezy hair which will play a key role for summer 2017.

Long-time fans and friends of Lena Hoschek attended the event including actress Verena Altenberger, TV presenter Katja Burkhardt, fashion models Franziska Knuppe and Mirja Dumont as well as burlesque star Marla Blumenblatt – a few top names who were among the huge crowd, where many ended up standing due to sold out seats.

Hairdreams is the leading international luxury brand in professional hair lengthening and thickening systems headquartered in Graz, Austria. Hairdreams is known for innovative, often patented technologies of its luxuriously refined, hand-selected 100% real human hair that can  be integrated gently and invisibly into one’s own hair as desired, adding more length, more volume or special hair color accents. Hairdreams has also recently made advances in the hair growth category.  The Hairdreams system opens a whole new world of innovative hairstyle creations. For more information, please visit the website at

Lena Hoschek, recognized for her vintage-inspired style started her own fashion label in 2005 in Graz. The Austrian designer launches her Prêt-à-Porter collections twice a year and presents them at Mercedes Benz Fashion Week in Berlin. Lena Hoschek only uses premium fabrics from Europe and her fashion line is produced in selected and specialised manufacturing locations in Europe. She has her own stores in Graz, Vienna and Berlin. Her collection is also available on her online store

Photo credit: Getty images and Hairdreams

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