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- Étude de marché : de nombreux consommateurs souhaitent une chevelure plus dense !
Étude de marché : de nombreux consommateurs souhaitent une chevelure plus dense !
Dans le cadre d’une étude représentative effectuée dans cinq pays européens, nous avons obtenu des informations passionnantes et parfois extrêmement surprenantes sur la notoriété de la marque “Hairdreams”, sur les attitudes des consommateurs vis-à-vis de la chute des cheveux et sur leur intérêt pour les épaississements capillaires comme solution pour une chevelure plus abondante.
À la demande de Hairdreams, le célèbre institut d’études de marché “Splendid Research” a réalisé une étude neutre et représentative sur nos principaux marchés : l’Allemagne, l’Autriche, la France, l’Espagne et l’Italie. Dans chacun de ces pays, 1000 personnes ont été interrogées avec une part égale de femmes et d’hommes âgé·es de 18 à 69 ans.
Dans l’article suivant, nous résumons les principales conclusions.
De nombreux consommateurs souhaitent une chevelure plus dense !
L’un des résultats les plus frappants et les plus surprenants de l’étude a été de constater qu’un nombre étonnamment élevé de femmes et d’hommes, tous pays confondus, souhaitent avoir une chevelure plus dense et sont intéressés par un épaississement des cheveux.
En Allemagne, en Autriche et en France, environ une femme sur trois souhaite avoir plus de cheveux et peut en principe s’imaginer faire appel à un coiffeur professionnel pour épaissir sa chevelure afin de réaliser ce souhait. En Italie, ce sont plus de 40 % des femmes et en Espagne elles sont même 66 % à avoir ce désir. La situation est similaire chez les hommes : en Allemagne et en Autriche, environ un homme sur trois se plaint d’un manque de densité capillaire. En France, ils sont plus de 40 % à vouloir plus de cheveux, en Italie environ 50 % et en Espagne près de 60 %.
Le manque de densité capillaire est donc un problème qui touche un grand nombre de personnes et qui est manifestement le problème de cheveux numéro 1 dans les régions concernées.
Il est également intéressant de savoir où les personnes concernées vont chercher conseil et à qui elles font le plus confiance. Il s’avère que les coiffeur·es sont non seulement des interlocuteurs privilégiés en cas de chute de cheveux, mais qu’ils jouissent également d’une confiance presque aussi élevée que les médecins.
Des conditions optimales pour tous les partenaires Hairdreams spécialisés dans les épaississements de cheveux MicroLines et les thérapies Stop&Grow et qui aident déjà quotidiennement les clients à retrouver une chevelure plus fournie. L’étude montre que la demande pour ces produits devrait encore fortement augmenter à l’avenir.
Grande notoriété de la marque "Hairdreams"
À la question portant sur le nom des principales marques d’extensions de cheveux connues des consommateurs, il s’avère que “Hairdreams” est la marque la plus connue en matière d’extension et d’épaississement des cheveux, tant en Allemagne qu’en Autriche et en Espagne. En Allemagne et en Autriche, une femme sur quatre et un homme sur cinq connaissent “Hairdreams”. En France et en Italie également, la marque fait partie des meilleures dans cette catégorie. Ainsi, “Hairdreams” est probablement la marque d’extensions de cheveux la plus connue en Europe !
Un résultat formidable dont nous pouvons être fiers et que nous avons obtenu au cours de nombreuses années grâce à un engagement sans faille, des partenaires solides et une qualité de produit exceptionnelle !
À l’avenir, d’autres études de marché seront réalisées à intervalles réguliers afin d’obtenir encore plus d’informations sur l’évolution des souhaits des consommateurs et de notre position sur le marché.
Inscrivez-vous gratuitement à notre club en ligne !
Depuis plus de 30 ans, nous séduisons les coiffeurs et coiffeuses du monde entier avec notre qualité de cheveux légendaire et nos produits capillaires innovants, nos coachings personnels et notre équipement de coiffure high-tech. Déjà 40 000 salons partenaires dans plus de 60 pays bénéficient de notre service imbattable.
- Vous êtes coiffeur·se et vous souhaitez profiter des avantages Hairdreams uniques ? Alors inscrivez-vous gratuitement à notre club myHairdreams.
- Vous souhaitez devenir partenaire Hairdreams ? Alors laissez-nous vos coordonnées via le formulaire de contact et nous reviendrons vers vous.
#hairdreams
hairdreamsofficial
Hair thickening with our tape extensions from the Czech Republic ❤️
Do you have any questions about our extensions? What have you always wanted to know? 🤔 Let us know in the comments. 🥰
📸 @hairdreamscz
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairthickening #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juil 26
hairdreamsofficial
Did you know? Your Hairdreams mane needs a special hair care treatment. 💡
👉 Just use our specially formulated care products for real human hair extensions like the beautiful @mijntje_koopman and enjoy your healthy and shiny hair! 💖
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juil 24
hairdreamsofficial
Our real human hair wefts, the „DreamWefts“, are available in the hair colour of your choice! 👩🦰 We are also happy to create the most unusual hair colours for you in our own manufactory. 😊
Would you also like a hair extension or hair thickening with wefts? Then make an appointment at one of our partner salons. You can find a Hairdreams salon near you in the salon finder (link in the bio). 📲
📸 @hairdreamscenter_graz
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #dreamwefts #hairdreamswefts #weftextensions #wefts #dreamweftspro #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions
Juil 22
hairdreamsofficial
Because with Hairdreams Extensions, anything is possible!
Extensions are often only available for straight or slightly wavy hair. Not with us! 😃 Our partner salons offer extensions in 9 different hair textures, ensuring every client gets the perfect match. 💪
📸 @ghestilistes, one of our Spanish partner salons 😍
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juil 20
hairdreamsofficial
Feel free to save and share this info post! 📲
🚿 Washing your hair with extensions – is it a science? 🧐
❌ Not at all! In fact, you wash Hairdreams extensions just like your own hair.
✅ The key is to use our specially formulated care products for real hair extensions and to follow the care tips from our professional stylists. What are those tips? 👉 We`ve summarized them for you!
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions
Juil 18
hairdreamsofficial
Simply beautiful! 🫶
By the way, this isn’t a wig, it’s our MicroLines! These are permanently integrated into your own hair, giving you gorgeous locks without needing to take them off like wigs.
Learn more on our website! Just visit our bio and click on „Hair Thickening“ or „Hair Loss Solutions“.😊
📸 @hairdreams_aus
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsmicrolines #microlines #hairthickening #realhumanhair #hairloss #hairlossolutions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juil 15
hairdreamsofficial
Congratulations to all the winners of the Miss Universe and Miss beauty of the Netherlands contest. 🤩 We are proud and grateful to be the main sponsor of these competitions. ❤
Miss Hairdreams Universe Netherlands: Lisa Charlotte
Miss Hairdreams: Roos
Miss Beauty and Miss Earth Netherlands: Faylinn Pattileamonia
Miss Teen: Liora Smith
Miss Universe Netherlands: Faith Landman
Photos: Roy Froma
Juil 9
hairdreamsofficial
Inspo for your festival look. 🎡✨
Swipe to see how the look was created. 🧡 👉 Our hair accessoires are available in all our partner salons (link to the salon finder in the bio) or in our online shop (link also in the bio)!
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juil 8
hairdreamsofficial
Dancing into the weekend like ...💃
Have a great time, dear Hairdreamer! ✨
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juil 5
hairdreamsofficial
A few impressions from the Hair Festival in Sydney! 😍🇦🇺 Thank you to everyone who visited us. It was a pleasure to meet you. 🙏🥰
#hairdreams #hairdreamsofficial #hairdreamsaustralia #hairfestivalsydney #hairlove #hairdresser
Juil 2
hairdreamsofficial
Perfect Little Bondings! 😍
ℹ️ For Hairdressers: At Hairdreams, we offer two systems for Bonding-Extensions. One of them is the FreeStyler, which lets you attach each strand individually. Only real human hair in the highest quality, of course! 💪
To achieve the best results, you can order the strands in four different thicknesses. „Mini Micro“ is the finest thickness, perfect for visible areas like partings and edges.
You can learn more about it on our website. Just go to the Linktree in our bio and click on „Overview of all hairdressing systems“ then select „FreeStyler System“. 💬
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juin 29
hairdreamsofficial
Our Top Tip for All Brides! 👰✨
Our partner salons are located all around the world. Find a salon near you in just a few clicks with our Salon Finder (link in bio). 🌍💇♀️
📸 @hairdreamsusa
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juin 26
hairdreamsofficial
Good hair vibes only! ✨🫶
📸 @nikkiprein / @isia at @maisonkarving / @didihouben
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juin 25
hairdreamsofficial
Best feeling ever! 😍
📸 A huge thanks to the beautiful Misses from the Netherlands wearing our DreamWefts / @hairdreamsnl
📷 @the_light_portraits
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #dreamwefts #hairdreamswefts #weftextensions #hairdreamstressen #tressen #wefts #dreamweftspro #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsdeutschland #hairdreamsextensions #hairextensions #hairextensionspecialist
Juin 21
hairdreamsofficial
Extra volume - extra curly - extra shiny: beautiful hair made by Hairdreams 🤩
📸 Thanks to @laa.schu, you look stunning! 🔥
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juin 19
hairdreamsofficial
❤️ Full hair with just one visit at the hairdresser! ✨
You can find a Hairdreams salon near you with our salon finder (link in the bio). 🔎
📸 @hairbyjacdouglas, one of our partner salons from Australia 🇦🇺
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhairextensions #humanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juin 17
hairdreamsofficial
Swipe to see the before picture! ➡️ #iNSPOS look by the beautiful @jawahirkhalifa ❤️
➤ What are #iNSPOS Tape-Extensions?
These are special extensions that are extra heat-resistant, making your styles last much longer. ✨ For example, curls or straightened hair remain intact for days. 😊
➤ Where can you get #iNSPOS?
In our partner salons, which are located all over the world. ✨ Find a salon near you with our salon finder (link in bio). 🔎 You can easily schedule an initial, non-binding consultation appointment. 💬
📸 @royfroma
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions #realhumanhairextensions #hairtransformation #hairmakeover #hairlove #hairinspo #hairinspiration
Juin 15
hairdreamsofficial
Get ready with @maruschka.sahiboe!💄✨
By the way, all our haircare products are also available online! 🛍️ Feel free to visit our shop; you can find the link in our Linktree in the bio. 🔗
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions
Juin 13
hairdreamsofficial
Our DreamWefts have been available for a few weeks now! 🥰
➤ Made with premium, high-quality real hair 💪
➤ Available in a wide range of hair colours 🎨
➤ 4 different methods for application
Dear partner salons: If you’re interested in DreamWefts, just get in touch with your salon coach. 🙌
📸 Big thanks to @timucin.babayigit for the amazing job installing the wefts in the video, as always! 😉
#hairsalon #hairsalonowner #maneaddict #manechick #hairshop #ittakesapro #dubaihairsalon #salonbusiness #besthairstylist #hairshop #citiesbesthairartists #dreamwefts #hairdreamswefts #weftextensions #wefts #dreamweftspro #hairdreams #hairdreamsofficial #feelthedifference #hairdreamsextensions #hairextensions #hairextensionspecialist #extensions
Juin 11
hairdreamsofficial
What a weekend! 🤩 We were able to invite our Diamond Salons to Bad Aussee and spend two great days together - including the finest food, breathtaking scenery and exclusive Hairdreams news. 🌄
🙏 Thank you to our Diamond Salons for being there. It was an honor to spend this wonderful weekend with you! And a big thank you also goes to all colleagues who helped organize this dream weekend. 🌟
#hairdreamsdiamondweekend
Juin 10